JNTUK R19 2-2 Management and Organizational Behavior Material PDF Download

JNTUK R19 2-2 Management and Organizational Behavior Material PDF Download

Students those who are studying JNTUK R19 ECE Branch, Can Download Unit wise R19 2-2 Management and Organizational Behavior Material/Notes PDFs below.

JNTUK R19 2-2 Management and Organizational Behavior Material PDF Download

OBJECTIVES:

• To familiarize with the process of management, principles, leadership styles andbasic concepts onOrganization.
• To provide conceptual knowledge on functional management that is on Human resource management and Marketingmanagement.
• To provide basic insight into select contemporary management practices and Strategic Management.
• To learn theories of motivationand also deals with individual behavior, their personality and perception ofindividuals.
• To understand about organizations groups that affect the climate of anentire organizations which helps employees in stressmanagement.

UNIT-1

Introduction: Management and organizational concepts of management and organizationNature and Importance of Management, Functions of Management, System approach to Management – Taylor’s Scientific Management Theory, Fayol’s Principles of Management, Leadership Styles, Social responsibilities of Management.

Designing Organizational Structures: Basic concepts related to Organization – Departmentation and Decentralization, MBO, Process and concepts.

Unit-2

Functional Management: Human Resource Management (HRM) Concepts of HRM, Basic functions of HR Manager: Manpower planning, Recruitment, Selection, Training and Development, Wage and Salary Administration Performance Appraisal, Grievance Handling and Welfare Administration, Job Evaluation and Merit Rating. – Marketing Management: Concepts of Marketing, Marketing mixelements and marketingstrategies.

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Unit-3

Strategic Management: Strategic Management and Contemporary Strategic Issues: Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and implementation, Generic Strategy alternatives. Bench Marking and Balanced Score Card as Contemporary Business Strategies.

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Unit-4

Individual Behavior: Perception-Perceptual process- Impression management- Personality development – Socialization – Attitude- Process- Formation- Positive attitude- Change – Learning – Learning organizations- Reinforcement Motivation – Process- Motives – Theories of Motivation: Maslow’s Theory of Human Needs, Douglas McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor Theory of Motivation,

Unit-5

Group Dynamics: Types of Groups, Stages of Group Development, Group Behaviour and Group Performance Factors, Organizational conflicts: Reasons for Conflicts, Consequences of Conflictsin Organization, Types of Conflicts, Strategies for Managing Conflicts, Organizational Climate and Culture, Stress, Causes and effects, coping strategies of stress.

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TEXT BOOKS & REFERENCE BOOKS:

1. Subba Rao P., Organizational Behaviour, Himalaya Publishing House.Mumbai.
2. Fred Luthans Organizational Behaviour, TMH, NewDelhi.
3. Robins, Stephen P., Fundamentals of Management, Pearson,India.
4. Kotler Philip & Keller Kevin Lane: Marketing Mangement 12/e, PHI,2007
5. Koontz & Weihrich: Essentials of Management, 6/e, TMH,2007
6. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2007

OUTCOMES:

• After completion of the Course the student will acquire the knowledge on management functions, global leadership and organizationalstructure.
• Will familiarize with the concepts of functional management that is HRM and Marketing of new productdevelopments.
• The learner is able to think in strategically through contemporary managementpractices.
• The learner can develop positive attitude through personality development and can equip with motivationaltheories.
• The student can attain the group performance and grievance handling in managing the organizationalculture.